There is so much Blogging advice floating around the internet. From blogging pros who have been doing it since the beginning of the internet, to a mom at home who just opened up a blogspot site two weeks ago, it seems every one has some advice for fellow bloggers.
So how do you decide which advice to implement and which to ignore?
There are a lot of posts with gorgeous images and scientific looking info graphics that are circulating poor information, which is why we thought it was time to bring you some thoughts on how to choose blogging advice wisely. Whenever you are hearing advice, it’s important to first consider the source.
1. Numbers – If some one is writing a post about how to get more followers on twitter, the first thing I do is click over to their twitter account to see how many followers they have. If they have 57 Twitter followers and they’re trying to teach me how to get followers, I can already tell it’s going to be bad advice, simply because they evidently have not experienced what they are talking about.
It’s not just in the number either. You can buy followers and likes, so you need to do some extra digging. On Facebook it’s easy to gauge the health of a page by simply clicking on the number of likes. This will take you to a brief version of the page’s analytics. What you are looking for here is the talking about number. Comparing the talking about to the number of likes is a simple way to guess the health of a Facebook page. With all the Facebook changes if the talking about number is at least 10% of the number of likes a page has, this is considered a Facebook page doing pretty well. There are lots of amazing pages out there doing much than just 10% too! You want to look to people who are at 10% or better for Facebook advice because those numbers in relation to one another are much more important than the number of likes a page might have. It’s so easy to buy those likes that looking at that number alone can be deceiving.
Be it social media or anything else, do a bit of digging around to see how the person who is giving the advice stacks up against what they are saying. While I don’t discount the growth of another person, I want to learn from those more successful than myself, so I try to find people like that to ask questions and learn from.
2. Niche – Especially in regards to social media advice, niche matters. What works for one niche and one platform may not do as well for another niche and platform. Some people are experts for every one, while others have success more because of their niche than their methods specifically. Learn to differentiate between these and you’ll be able to save time trying things that won’t work for you because your niche is different. An example of this is the info graphic charts that state when the most number of people are online and urge you to post socially at these key times. While there is interesting and important information to be gleaned from these, if they are not telling you what type of people are online during those hours it is virtually irrelevant to you. You must decipher when YOUR target audience is online, not other random people in the population.
3. One way? – Remember that there are many ways to be an awesome and successful blogger. Any one marketing their way as THE way to reach success is probably incorrect. Different blogs perform better on varying platforms and with various methods and strategies. There is much to be learned from other bloggers, but it’s important to be careful when listening to advice so you don’t waste your time pursuing something that is poor advice in the end.
Have you ever heard bad blogging advice being circulated? What are some of the worst blog tips you’ve ever received/heard?