How to turn your average posts into the best…
Have you ever seen another blogger’s post go viral and you think to yourself “I wrote on that exact concept a few months ago and no one cared???”
It can be a bit frustrating, but rest assured this has happened to all of us. Sometimes it’s just because the other blogger already has a larger platform with more people to share their content. Other times they may have just caught a lucky break or posted at the exact right time. But there are some things you can do to get more attention to your posts.
Most of these things simply have to do with making your posts more reader-friendly.
These are tips I’ve learned from observing other bloggers and from experimenting with it myself to see what works and what flops!
- Intros – Take a look at your introductions, those first few paragraphs of your post and see if they are really necessary. Sometimes they are very helpful for the reader in providing context or simply for introducing your post, but all too many times they are unhelpful and not needed. Your readers don’t necessarily need to know that you were standing in line at the grocery store when the idea for this post popped into your head. Maybe they do…sometimes that’s important to the storyline, but oftentimes it creates an excess of words that already has your reader clicking away before they even got to the “meat” of your post.
- Shorten Your Posts – Cutting back on the intros can do a lot to shorten a post, but sometimes this needs to be done all throughout the writing as well. Take out the sentences (or paragraphs) that are adding unnecessary “fluff” and keep the vivid writing that’s showcasing your ideas, and communicating your point. People are more likely to read posts that are shorter, and get straight to the point. So many posts in such a way that the reader has to wade through several different thought processes and ideas before arriving at the main concept the author is trying to convey. Keep it short and sweet. Use fewer words to convey more powerful concepts.
- Multiple Posts/Series – I understand, sometimes you might have a lot to say about a particular topic, and that’s awesome! Instead of putting it into one HUGE post (see above), consider breaking it up into multiple posts or even making a series out of it. This can do wonders to create excitement for your topic, and it makes it easier for readers to find what posts they are looking for, instead of having to hunt through an obnoxiously long post.
- Bullet Points or Numbers – Let’s be honest, a lot of readers will be skimming our posts, so make it easy for them! Adding bullet points or numbers (like in this post) makes it so much easier on the reader. They can easily focus on the points that are most relevent to them, and (gasp!) skip what they don’t need to hear. Breaking posts up like this also makes it much easier to read every word and not get lost in huge clumps of text.
- The Point – I can’t tell you how many lengthy blog posts I’ve read and when I get to the end I find myself thinking “…and what was your point?”. Read and re-read your posts to make sure that the point you are making is evident in your writing. Oftentimes, if I am not sure how a particular post might come across to a reader I will ask a friend or family member to read over it and tell me what they thought the point of my article was. If they understood what I was trying to say, I go for it. If not, I try to re-work it so that what I’m trying to say clearly shines through in the post.
I will let you in on a little secret. I used to be guilty of NOT doing every single one of these tips. Since I started implementing them on my own blog, I’ve seen a huge response from my readers. More comments, more page views and even more shares! It’s been a huge win all around!