I hear a lot of talk in the blogging community about quality vs quantity in regards to followers and stats.
I have to say, many of these conversations tend to rub me the wrong way. So often I hear a (self-proclaimed) “small blogger” say something like “I don’t care that I only have a few followers, I prefer quality followers, that are really engaged to having a lot of numbers.”
First off, I just want to say “Yes, you do care about the numbers!!!” How do I know this? Because we’re talking about numbers. The fact that they are brought up in virtually every conversation that bloggers have together, shows that they matter. I’m not saying it’s a bad thing to discuss them, I’m saying we should be able to own the fact that it matters to us.
Secondly, statements like the above are often (though not always) a slight “dig” at bigger bloggers. They are frequently phrased in such a way that smaller blogger is almost justifying the fact that they are smaller by subtly claiming that it somehow makes them a “better” blogger than a larger blogger.
Granted, it’s a huge pet peeve of mine when one group of people is encouraged at the expense of another. That’s just not okay in my opinion. We can offer support and encouragement without being down on anybody, it just takes a bit more thought.
The third reason this type of thinking gets under my skin, is that, it implies that you can only choose one. A blogger can either have a lot of followers or a dedicated community of followers but not both.
That is simply not true. It is absolutely possible to do both and it’s what we should all be striving for. Although we each have our own purposes in our blogging, we’re all writing to reach people, and so naturally, we want to reach as many as possible. Don’t trick yourself into thinking that you have to choose one or the other. You can most definitely have both, and you can encourage yourself and other bloggers without being “down” on blogs with a higher reach than your own.
I will give you an example. Lisa Jo Baker has one of the most beloved mommy blogs around. The encouragement that pours from her every blog post is absolutely inspiring. She has almost 15,000 followers on Facebook and she’s an author of a book. She’s fantastic. She hasn’t sacrificed the quality of her words, her writing or her authenticity for her reach. In fact, her reach grows because of her quality. Lisa has both and that’s only one of the reasons she runs one of the most inspiring blogs I’ve ever come across.
Another great example is Angela England (the same gal who is offering the publishing course we told you about last week). This woman is absolutely awe-inspiring. She’s a homeschooling mom of 5, a blogger with multiple sites, an author of multiple books and a publishing coach. Her site Untrained Housewife is home to some utterly fantastic posts on homemaking and her coaching skills have me in awe. She responds to emails the day she gets them and she treats her clients like they are the most important people in the entire world. It astounds me that she’s able to do all of this, especially since her reach is far more than my own, and I know I struggle to keep up with the number of emails I receive each day!
So my friends, stop telling yourself it’s “quality vs quantity”, because it certainly doesn’t have to be. Don’t limit yourself that way. Keep the quality coming, keep it growing, but reach for the quantity too.
Compare yourself to bloggers who are being really successful and figure out what they are doing that you are not. Instead of just hoping it will happen for you this year, be on the look out for ways to grow and make it happen.
Reach for your dreams, but be willing to make the changes necessary to achieve them.
Quality and Quantity. Let’s have both this year.
Have you ever tricked yourself into thinking you could only choose one of these? What are you going to do to grow your blog in both of these areas this year?
Jennifer McCullough says
This is a great post, Paula! I love that you ladies tell it like it is here. I agree that numbers matter. I mean otherwise we’d all just keep notebooks under our beds.
Selene Galindo says
This is great and so true!
The Wellness Wife says
Great post. It’s such a shame bloggers get so defensive. I’m a “small” blogger and know it. I aspire to be a big-time blogger with tens of thousands of followers so why would I ever put them down. They are an encouragement to me. I just registered for the Focused Conference, so I’m hoping you and the other ladies will help me!
Lacey Charrene says
Love this so post so much. I have been one of those that has asked this very question. And I have reached the conclusion to just do my very best and reach at least 3 a week, but some weeks are good and I get 5 or 6 good ones out. And I am happy either way and my readers seem to be too and I am growing. Must be doing something right. YEAH! #laceyslegacy
Lisa @ Fun Money Finds says
Numbers definitely matter to me and I’m not ashamed to admit it! I started blogging on a whim and now that I realize how much I love it, the clock is ticking for me.
The plan is for me to go back to teaching when my youngest starts school in Fall ’16 but now I’m hoping to be making enough by then to be a full time blogger! I’ve got a long way to go but bloggers like you inspire me 🙂
Hema Unnoop says
Wow…what a post Paula. You’re spot on. I try post once a week but working towards doing so more often. Infact the best encouragement I’ve been getting lately is from my readers who send me topics they want me to write about. Reading yout post made me feel good. I’m surely working on pushing my limits. Thank you
This is a great and helpful post. Especially for us, we are only 3 months old and often don’t know how we should be measuring &/or attaining ‘success’.
Great post!! One thing that irks me is the labels that go along with blogging. Why are some considered “small” and others considered “big” can’t we all just be bloggers and stop with the labels??
Each of us have a different purpose for our blogs. We all want different things, and we all have a different calling. I think we need to stop comparing ourselves at all.
Erica Layne says
Well said, especially if your goal is to become a “bigger blogger.” The most important thing is doing what feels right and knowing what you want!