Pitching brands is a great way to take control of your blog’s income. We’ve all seen the ebb and flow of posts that come through sponsored post networks, and setting up an ambassadorship with a brand yourself is a way that you can get more sponsored post for your site and negotiate a higher rate for the work that you do!
To help you know exactly what to say when you email brands we’ve created a free template for you! In it, you can see exactly how we’ve pitched brands and fill in the blanks with your own information so you can start pitching today! Scroll to the bottom to sign up and get your copy!
There are a few things that are important to keep in mind when you start pitching brands.
1. Keep it short – We all get so many emails every single day, and many brands/PR reps have personally told us that if they open an email and it’s too long they delete without even giving it a chance. Short, sweet and to the point will help you keep that door open!
2. Find the correct contact – You can usually find an email address fora brand if you scroll all the way to the bottom of their website and click the “media” button. If not, try “contact”. If you are directed to a general email address don’t send your full pitch. Instead, try something like “I’m a blogging professional and I’d like to speak to some one about forming an advertising partnership to promote your brand. Could you point me in the right direction?”.
3. Keep it professional – Remember, you are writing to a brand, not your best friend. Leave out things like smiley faces and triple check that you are using correct grammar and punctuation. Let your personality and your voice shine through in the letter, but ensure you do so in a professional way, even more than you might on your blog.
4. First point of contact – While “cold emailing” a brand can work, if you have time, try to get to know them a little bit first. Consider responding to a few tweets on their twitter account or commenting on their instagrams a few times (over several days or a couple weeks) before you send that email. Then, you can reference your social media interaction when you pitch. They’ll already have a point of reference for you and may be more willing to give you a chance.
5. Lastly, make sure you just get out there and try it! Some brands will say no. Sometimes, that has nothing to do with you, so don’t take it personally. Keep pitching brands you love and want to work with! You will learn something from every interaction you have with a brand, even if they turn you down! Don’t be afraid to get your name out there!
Sign up here to get your copy of the How to Pitch Brands Template! It will be sent out later today!