This is a sponsored post written by me on behalf of MailChimp.
If you sell products online, you know that one of the biggest challenges can be getting customers to convert. Sure, you can get your product in front of them, and they might even be interested in your product…but a lot can happen between their initial interest and when they are ready to purchase.
MailChimp (our sponsor for today’s post) is taking huge strides to help online entrepreneurs convert more of their casual visitors into customers. They have launched a web retargeting service in partnership with Google remarketing ads, to help you keep your potential customers from falling through the cracks!
I had the privilege of interviewing Sami Jo, an online business owner to see just how she is using retargeting with MailChimp to convert sales!
Read our conversation below and be sure to check out her video at the end to learn even MORE.
Hi Sami Jo, I’m so excited to talk to you about email! Can you introduce yourself, before we get started? We’d love to get to know you and your awesome company!!!
I’m a Texas gal through and through and I’ve always had a deep love of the south and southern hospitality. I’ve been married to my husband for almost 8 years and mommy to our two beautiful children who are 3 & 6. Both of those things combined mixed with my desire to look and feel cute led to the creation of S T Y L E by Sami Jo.
It was nearly 4 years ago when online shopping was just nearing the cusp of becoming popular, I decided to take a leap of faith and start a business where I could cater to all those who love to look trendy, but don’t really have the time or desire to spend hours in a store. The pieces we offer on our site are affordable every day trendy items that appeal to several different markets; we have our stay at home moms who were like me and just can’t do dressing rooms and fussy kids. We have our busy working ladies who simply are on a time crunch and don’t want to pick over items trying to decipher what’s in or not, we have our younger hip contemporary crowd – we try and find pieces that can be dressed up or down and appeal to ladies across the board. Getting to serve and connect with other women on a daily basis is the joy behind what I do.
Oh my gosh, I spent some time on your site today! You have some gorgeous styles!!! I’ll definitely be visiting again.
How long have you been using email to help market for StylebySamiJo?
In March we launched a new site and picked up with email marketing around that same time. Some weeks we’ve seen it generate a significant amount of revenue while others remained a steady stream.
Now that Mailchimp is rolling out this new Google remarketing ads feature, how do you think this will impact your email marketing strategy?
I’m hopeful that this feature will catch the customers that “fall through the cracks”. The wandering customer. The busy and distracted customer. The new web remarketing strategy makes it nearly impossible to not recapture your customer’s attention.
What is one way that you use email to encourage sales?
With each email campaign we are strategic in our tagline/subject lines, lots of emojis, discounts, reward points, etc. We use email to encourage sales on specific ‘hot’ products or to bring back a product that has been restocked. Our goal is make sure we are offering content that is of value to the viewer and not just flooding their inbox with junk. We definitely want to earn the business of these potential customers, but also walk the line of not coming off pushy.
Is there anything you wish you knew about email strategy when you started StyleBySamiJo?
I wish I would have known how easy it can be. As a business owner it’s easy to get overwhelmed with all the ins and outs and daily task of owning a business. There really is SO much that needs to be done and so many hours in the day to do it. Mailchimp has simplified it down and made it possible for literally anyone to use. Once you get it all set up, I can target specific customers with specific products thus resulting in more sales.
There is so much to running an online business, but thankfully Mailchimp is taking these HUGE strides to make our jobs a just a little bit easier! Be sure to check out this new launch and the other amazing tools they have to offer, today!
This is a sponsored post written by me on behalf of MailChimp.
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