One of the hardest things to figure out as a blogger, is what to charge brands that want to work with you. On the one hand, you have big businesses constantly asking bloggers to work for free, and on the other you hear these mythical stories of people being paid $100 per thousand pageviews a month… it can be difficult to know just how to price yourself.
A lot of you have asked for advice on how to price yourselves, and while we’ve given some general guidelines, we all know there’s not exact formula since pricing depends on SO MANY factors.
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This is why I am absolutely THRILLED to tell you about a free webinar called Get what you’re worth hosted by Danielle Liss and Jamie Lieberman with Businessese!
After working for years in influencer marketing, they realized that most bloggers aren’t sure how to price their services. And, in many cases, they undervalue themselves. What if, through implementing a simple system, you could maximize the income generated through your sponsored posts?
It’s already on my calendar and I hope to see you there too!
Be watching next week for their Get Your PRICE™ launch as well!
Here’s what they’re saying about PRICE™. I think you’ll quickly be able to see why I’m SO EXCITED about it!
We’ve worked in the influencer marketing world for years. We’ve administered campaigns, set budgets and priced sponsored content for hundreds of campaigns. One lesson we’ve learned: many bloggers struggle to set pricing for their sponsored content. There’s still a heavy reliance on outdated formulas that use pageviews as the basis for pricing.
We created the PRICE™ Method to share our secrets about how to set sponsored content prices. It’s a step-by-step system to teach bloggers what analytics really matter to their brand partners and how to analyze their performance to create the best possible pricing structure for their individual business.
In Get Your PRICE™, a self-paced course, our goal is to show bloggers how to maximize their income on their sponsored posts by setting the right rates and learning how to use them.
Get Your PRICE has five modules. In the first module, you’ll learn about the PRICE method. Before you can set your rates, you need to know the methodology and what pieces are most important to your brand partners. In the second module, you’ll learn which analytics you’ll need to do the PRICE Method calculations. In module three, we show you how to crunch the numbers (including the spreadsheet templates to make it as easy as possible), learn your strengths and set your base pricing.
Knowing how to set your price is important, but it’s also critical that you know how to use that information. In module 4, we’ll show you how to incorporate the PRICE method into your marketing so you can strengthen your pitches, update your media kit, and create case studies that WOW your potential clients. In module 5, we’re tackling an area that we know a lot of bloggers hate: negotiation. We’ll show you how to negotiate from start to finish and we hope you’ll never feel nervous negotiating again.
By spending just a few hours participating in the course and crunching your numbers, you’ll have the foundation that you need to maximize your income from sponsored content. You’ll never need to wonder “what should I charge for this” again.
Oh and also, bonuses.
During the first two weeks of the launch, from 9/19/16 through 9/30/16 (ending at 11:59 pm EST), they are offering a special bonus package to anyone who purchases the course. (Total value of the bonus package is $374.) They will receive:
- Legal Kit for Bloggers: Our most commonly requested DIY legal forms in a package curated especially for bloggers. (Value: $175)
- 30 minute consult with either Jamie or Danielle regarding the PRICE method, setting rates, negotiation, pitching or incorporating PRICE into their marketing materials (must be booked by 12/31/16). (Value: $175)
- Closing Strong: a mini-course, with templates, on campaign reporting. If a client asks for reports at the end of the campaign, you won’t need to worry about how to compile the data or what to do. (Value: $49)
All in all, it looks like next week is going to be EPIC!!!!
And it all starts with the absolutely FREE webinar on Tuesday. Remember to claim your spot even if you can’t attend live, so you can get in on the replay AND see the perks they’re offering exclusively for our readers!