Most of you know that I have really been working hard on my email newsletter list. I am growing around 500-2,000 a day and I want to keep it up. Yes, it is expensive (last month I paid $450 in fees for my list), but it is worth it because in the same month, I made over $3,000 in profit from my newsletter list specifically.
How it happened -1- I switched to Convert Kit. That was when I started taking things more seriously. It was when I started really trying to grow my newsletter list.
2- I made lead magnets. These are things that the readers get when they sign up. Maybe it is your free book or a cool printable. Whatever it is, make sure it fits your post. You wouldn’t offer a “marriage tips” book on a recipe post. This means that you may have several lead magnets.
3. Be consistent.
My GOAL is to send out a newsletter once a week. I have 7 lists, so that means writing 7 different emails every Sunday. It is time-consuming, but worth it. I’d say it takes me around 1-2 hours to write out those 7 email newsletters.
4. Be personal.
My readers love stories, pictures & just conversation. Be personable and you will see a bigger response, leading them to open it again & again.
5. Have a great subject line. Here are a few tips:
- Ask a question. People want to talk about them, so if you ask a question, it immediately gets them interested. Maybe leave it open ended… “Did you do this today?” Of course I want to know what they are talking about!
- Give me the details. I love when I get a newsletter and I know what is in store for me “5 calm-down tricks you can’t miss!” If your readers are interested in your posts, they are going to love this kind.
- Be personal. Talk about what is going on with your life. Example: “The reason we almost quit preschool.” Most people like to know what is going on in other’s lives… that’s why reality TV does so well.
- Do it again. One thing that I will do is try different subject lines to see what works better. I know that Convert Kit allows me to send out the same email with 2 subject lines, to different groups. I can test which thing went over better. I can also send out the same email several days apart, to the people that didn’t open it the first time, with a new subject line. I’ve seen my open rate go from 20% to 45% by doing this.
- Be sure that your opening line (the preview) is just as intriguing as the email. Don’t give away your best stuff in the first sentence, or there will be no reason to open your email.