The last few weeks have been filled with blogger-rage as facebook admitted that the organic reach of pages is really not cutting it anymore. They are encouraging page owners to purchase promotion packages just to reach more of the fans that already like their page. Most of us cannot afford to pay for our reach, and it’s rather confusing why we would need to pay to reach people who have already asked to see our posts (by liking our page)…but I digress.
It’s annoying, it’s a complex issue, and although a lot of bloggers are talking about jumping off the Facebook bandwagon, I’ve decided to stick it out.
Yes, reach has gone down considerably in the last few months, but really, it was never that great to begin with. Reach has been an issue for Facebook page owners for awhile now. For me personally, Facebook has never been a huge source of traffic. Yes, I’ve gotten some good numbers on occasion from a post that got shared a lot, and received a handful a views each day from Facebook statuses, but nothing extraordinary. The bulk of traffic for me comes from search engines and Pinterest.
You may be one that used to get huge numbers from Facebook, so this change could be hitting you harder than it did me. It might be time to just change the way you view Facebook, or consider exploring new ways to promote on Facebook. There are a few things we can do to improve reach still.
- Band together with a group of bloggers and commit to “liking” and commenting on all their Facebook posts daily.
- Post more frequently, (you could even schedule things out) to have better chances of reaching more of your fans.
- Find pages bigger than you and work together! Shauna from Best Blogger Recipes is doing great with this method. You can read her post about it here!
Whatever method you choose, it’s clear that we have to change something. Either it’s the way we depend on Facebook, how we are promoting or who we are promoting with.
Even though it has never consistently brought huge numbers to my blog, I have always loved Facebook and still love it! Why? Because it allows me to engage with my readers in a way that typical blogging does not. I’m able to ask how their day is going, or share a laugh with them over a funny image. My Facebook page makes me more ‘real’ as a blogger and I love that.
Facebook has never been about the numbers for me, because they’ve honestly never been that spectacular. It’s about engaging with my followers with or without links back to my own site.
Also, many brands are still asking about numbers on Facebook when you apply for sponsored posts. Those numbers still count for something, even if we’re not getting all the benefits that they once had.
So, while many bloggers are leaving Facebook behind, I’ve decided to stick it out. Maybe Facebook will come to their senses and realize that people “like” our pages for a reason to see what we’re posting, and decide to start sharing it with them. Maybe they won’t. But I’m sticking it out.
This is also a good time to remember not to put all your trust (for traffic) in one site alone. The rules can change at any time, and we need to be ready for that. I hate to think what would happen if our beloved Pinterest started doing something similar, so I’m doing my best to make sure my reach is spread across lots of different platforms so that if one site stops being useful, I will have others to fall back on. It’s a long a tedious journey, but we’ll get there!
What about you? Are you upset about Facebook’s changes? Abandoning the site altogether? Or sticking it out?