Most of us what to make an income with our blogs. We devote our time and energy into this blog to turn it from a hobby blog to a full time income. While we go through the full list in Blogpreneur, I wanted to give you a few ideas here.
There are three main components that will entice your reader to buy what you are selling, so you can make a sale.
1). Connect with people. Be authentic, kind & helpful!
2). Capture emails. Never let a post go out that doesn’t have a place to collect their emails. I use LeadPages and send them to ConvertKit. (Though you can also use ConvertKit directly, as I did up until this week) 🙂
3). E-mail a video. Something new that I am going to try is to offer them something on a video sales page. I haven’t tried this yet, but I have been talking to a friend and she is having a LOT of success with this method. It is brilliant really. She said talk like you are talking to your BEST friend.
What do you put in your video?
Step 1. Start out with “I help people to…” So they know they are on the right place. So, an example that I would have on THIS page would be something like this:
“I help bloggers who want to grow their blogs to successful businesses” or whatever it may be.
Step 2: welcome your viewer… Your best friend. Don’t talk like you are talking to the masses… Talk to one person.
Step 3: Position your promise. “In this course you will discover 3 secrets to…” Talk about what’s in it for THEM! Why should they buy it? Tell them.
Step 4: Who are you? Why are you an expert?
“Most of you know that I am the creator and founder of yourmodernfamily.com. I am the author of …”
Step 5: Share your Hero story. Story telling does the selling for you because it connects you to them. They need a before and after. A down and an up. Don’t make it all good or they won’t really be able to relate to you.
Step 6: Position the problem. What is their biggest problem and how can my product solve it?
Step 7: Position the solution. Give away 3 of your best tips as the solution.
Step 8: Call to action. Tell them want to do next “please register for my course” or “Please read my book.”
Step 9: Talk about your failure. Ask them “Why are you holding back? What if you could take that and turn it around to make your biggest comeback? Can you see how _____ could help you with this?”
Step 10: The pitch! “How many of you know that your going to need help with this? We know that you want to _____ and we are going to teach you how to do it!”