There are so many ways to get your readers back to your site- Facebook, pinterest… but how do you get them back to you when those things aren’t working?
I feel so frustrated with Facebook sometimes. I’ll have a week where everything is 30-50% reach and then I’ll have a week where it is back to 10% or less. I don’t get it. So, I’ve found a way that works.
I’ve been bringing them back to my page with newsletters. Let me tell you exactly what I’m doing.
1- I switched over to ConvertKit.
A sequence is an automated e-mail. So when someone signs up, they get my welcome email. A day later, they get my Sequence email #1 with an intro to who I am.
Four days later, they get another email with a few of my most popular posts (I need to remember to update these often).
Three days later, they get a list of some of my favorite things/places (with disclosed affiliate links).
A few days later, they get another e-mail with a personal story & a brief intro about my book.
A few days after that… an email with my books.
That’s kind of how it goes.
The beauty of it is that my readers get to know me really well. They write back to me. They click on my posts, they read my e-mails and my posts.
THEN… every week, I write an email and I include a lot of my Instagram pictures, stories with links to the posts to read the rest of those stories, etc…
You are already signed up for our emails here, where we try to do similar things, but not on such a large scale. (You can sign up for my YMF email if you want to see how I am doing it there, or sign up for Paula’s to check out what she is doing)
Ps- helpful tip! I know that we hate UNSUBSCRIBING to emails, because we feel bad, but Kirsten Oliphant once told me that if you aren’t reading them, you should unsubscribe to save them money, because they are paying for you every month. I loved that little tip because I love reading e-mails, but rarely have them time, so now I only get my very favorites that I am not seeing on Facebook.
So your homework tonight is to set up your sequences with Convert Kit or whatever company you are with…. even if you only do one! You do the work once and you are done!